Esther Day is not about metaphors. It is not about gestures. Instead of mass produced greeting cards and baked goods, it calls for an uncommon honesty and bravery.
Esther Day became our favorite holiday in 2010, when John Green uploaded the first annual Esther Day video. Since then, we’ve celebrated on August 3rd with Nerdfighteria and looked forward to it in between.
This year, we’re going all out and hope you’ll do the same.
Today, we are officially launching a new campaign called the Esther Day Project.
Esther Day, at Esther Earl’s request, consists of one important action and a whole lot of heart. We are all challenged to say “I love you” to those they have trouble saying it to.
It sounds simple enough. In truth, it often comes as a challenge – being honest and unapologetic about love almost feels counterintuitive. We flee vulnerability.
This campaign - like Esther Day - is about changing that.
This is what it comes down to: love is awesome. Love is important. Love is what saved the wizarding world and, long before that, its residents. Fandoms become communities when we celebrate loving not just a book or a movie, but each other.
In only a couple of days, The Fault in Our Stars will make its box office debut. Since TFiOS was dedicated to and - in part - inspired by Esther, we can’t think of a better way to kick things off. While you wait for the movie, take a selfie or a picture with your friends - old and just-met-them-in-line alike - making the shape of a heart with your hands and tag them #EstherDay wherever you upload them.
Here are some examples:
You can read more about the campaign here.
From social media (#EstherDay) to IRL, please join us in celebrating love and celebrating each other on August 3rd.